Research as a College Green Group Service

Published on February 9th, 2021 for College Green Group.

Scientia potentia est or ‘knowledge is power’ is a term often attributed to British philosopher Sir Francis Bacon, although the exact origin of the words in his work is unknown. Regardless, at College Green group we are firm believers that knowledge is indeed power, and ensure that this focus on being as informed as humanly possible is evident in everything we do for our clients.

Unlike many of our competitors, we have an in-house research team which specialises in finding those hard to track down insights, profiling the stakeholders you need to know about and tracking down the policy briefs you’ve been unable to find. This service also becomes extremely useful alongside our fundraising function, as our team will spend time creating a current and robust list of potential donors for whom your campaign objectives are especially relevant, helping to ensure that your fundraising efforts reach the right people and secure donations.

Profiling through research is another highly useful tool, for companies and candidates especially. You may wish to collate what your staff are saying about your culture on websites like GlassDoor to accurately assess culture and understand the likelihood of a threat to staff productivity, to see a profile of your business with an in-depth explanation of possible operational risks, or to conduct a retrospective analysis of a potential candidate’s social media history to know for certain whether comments that could damage a campaign or party are likely to be unearthed.

Furthermore, our research team is also 100% across the many useful databases which are available to all businesses but which many do not know how to best utilise, and how to cross reference the information housed within these to uncover insights you may not have known were accessible.

Some of the other areas our research team can investigate include:

  • Detailed constituency information for those seeking election
  • Area information for planning purposes and checking planning application histories on sites or potential development partners
  • Accessing and disseminating policy briefs for businesses and highlighting all elements which may be relevant, now or later down the line
  • Competition research for candidates and campaigns, highlighting all potential risks or opportunities
  • Client, candidate or company profiling
  • Finding up to date contact details for those you need to contact, from sources which are GDPR compliant

These are just some of the ways in which we have found research as a service to be useful, if you have a problem you’re struggling to solve or insights you just haven’t been able to put your finger on, get in touch with us today and let us see if we can help.

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